1. Quality : It is a subjective term relating to expectations of the customer on the print job given by him. The level of expectation may vary between the Customer and the Printer, but when some one says ‘I need Quality job’, he expects the finished job to be on par...

26. Pica : Pica is the unit of measure in the process of hand composing . One inch is equal to 72 Points and a Pica is 1/6th  of an inch i.e  approximately 0.166 in. Therefore  are 12 points make one Pica. 27. Photo chromic ink :  Photo Chromic ink changes its color...

22. Pre-sensitized Plate: The printing plates or the Offset Printing are made by exposing the plates with Negatives or Positives. In order to form the images from the negatives or the positives, the plates will have to be coated with some light sensitive material,...

17. Progressive Proofs: In multi color printing, prior to printing, as pre-press exercise, the colour proofs of each colour  will be taken with the same color inks (as single up image ) which will be used in the final printing. The prints will be taken both separately...

13. Perf Marks: The dotted print Marks usually seen at edges where perforations should occur is called the Perf Mark or Perforating mark . Read more under Perforation below. 14. Perforation: The process of piercing small continuous holes in binding stage to facilitate...

7. Page proof: Every printed material whether book, circular, pamphlet, leaflet or any other print material will have some text material or some images. The first task of book printing is to compose the text material or the manuscripts into a printable format. Once...